Orange & gigsandtours.com

Big Fish facilitated a partnership between Orange and the music ticketing portal gigsandtours.com, providing access to all of the gigs promoted by two of the UK’s leading music promoters – SJM and Metropolis.

Business Challenges

Build on the success of Orange Wednesdays by introducing a consumer reward within music

Ensure that any music reward was all-inclusive, open to any Orange customer throughout the UK, and on a frequent basis

Deliver an offering with broad appeal, encompassing various genres of music and so appealing to all types of music fans within the Orange customer base

Solution

The partnership enabled Orange to offer their customers the chance to pre-order tickets to all gigs available on gigsandtours.com, 48 hours before they went on general sale. Orange were also able to offer their customers special VIP packages and free tickets.

Through gigsandtours.com, SJM and Metropolis sell on average 5.5 million tickets per year, nationwide, over a large number of shows. This delivered tremendous scope for involvement by Orange customers across the UK throughout the year.

Gigsandtours.com offers tickets to a broad range of gigs from breaking new acts playing independent venues, to large scale national arena tours with the likes of Take That, JLS, Arctic Monkeys and The Killers. The number and variety of shows available enabled Orange to continuously offer compelling rewards within music to their customers.